Social atomisation as a sales strategy [...]

Materialism => isolation => materialism => repeat

“A third paper, published (paradoxically) in the Journal of Consumer Research, studied 2,500 people for six years. It found a two-way relationship between materialism and loneliness: materialism fosters social isolation; isolation fosters materialism. People who are cut off from others attach themselves to possessions. This attachment in turn crowds out social relationships.”

“Perhaps this is one of the reasons an economic model based on perpetual growth continues on its own terms to succeed, though it may leave a trail of unpayable debts, mental illness and smashed relationships. Social atomisation may be the best sales strategy ever devised, and continuous marketing looks like an unbeatable programme for atomisation.”
https://www.theguardian.com/commentisfree/2013/dec/09/materialism-system-eats-us-from-inside-out

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